FROM MEMORY
TO CLOTH.
Qalb means heart. The website should feel like entering a private room where old photographs, handwritten notes, city nights and quiet dreams are turning into garments.
PHOTOGRAPH
Start with a place, a face, a roof, a train line, a city corner, or a feeling that refuses to disappear.
TRANSLATE
Sketch, calligraphy, color and handwritten poetry reshape that memory into a visual scene.
WEAR
The final piece becomes a limited wearable artwork, not just another streetwear item.
Inspired by poetry, old-school South Asian romance, 90s visual memories and poster-like art.


